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Travel Customer Retention

Using Nexidia Analytics to increase customer loyalty

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The cold, hard fact is that losing out on reservations and loyal members is costly. More and more companies are discovering that keeping customers and increasing their loyalty is more vital than ever. Customer retention is, at heart, about being proactive and understanding what programs and benefits can be put into place in order to keep your current loyalty program members as satisfied as possible. The good news is that you have all the indicators of imminent customer defection coming from the customers themselves; hidden in plain sight in past customer contacts. The bad news is that, for a lot of companies, that data lacks any real context. 

Through the use of Nexidia Analytics, your company can begin to make sense of all that’s been said in the past by customers who’ve left in order to create business processes that solve problems before they even arise. By analyzing thousands of hours of interactions, Nexidia gives you the ability to provide context, chart trends, and see the bigger picture when it comes customer behavior and what changes you can make to create the best customer experience possible. Nexidia Analytics helps provide insight into the customer experiences that are most likely leading to churn and allows companies to:

  • Analyze historic defection data to create models for predicting future churn
  • Understand causes and effects behind customer loyalty and how to design procedures to increase the retention rate
  • Prioritize at-risk customers based on search results combined with customer data
  • Collect information to refine marketing offers, tailoring to customer types and demographics

 

Are you ready to learn more about predicting the future? Learn more about Nexidia Analytics or get in touch to request a demo.

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